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The meaning of Chill.sea.bee
We think 72 is the most important number in golf. In a regular game of 18 holes, they score based on 72 strokes. Like the number 72, we wanted to become a standard for a new paradigm of golf culture, so we wanted it to be read everywhere as ‘Chill.sea.bee’, as it is in pronounced in Korean. We wanted our values to be projected on every English word that are marked in ‘Chill.sea.bee’.
Chill is our utopia, where we want golf to be a leisure enjoyed with good people. Sea is a metaphor representing the environment and containing the will as a conscious brand, and bee symbolizes a gathering of golfers who sympathize with our thoughts and enjoy a conscious golf culture.
We think a name has the power to convey.
We hope that the good will continue as our wish that the name bears.
